No one sits down, looks in a mirror and decides they’re not good enough. Self-limiting beliefs become real to us over time, when they’re not named and challenged. It’s the thought patterns that happen in the background that become the reality we live in. A self-limiting belief is an internalized story about what you're capable of, what you deserve, or what's realistic.

75% of female executives report imposter syndrome, compared to 33% of men. Lean In's 2024 research found that 60% of women stay silent in meetings specifically to avoid being perceived as aggressive. 

There is a pattern behind all of this, and I call this the Confidence vs Competence Gap.